Lekker geletterd / Hema
In Europe, 70 million people experience great difficulty with reading and writing. Mostly because it’s not passed on from their parents. There are various tools to prevent kids from future low literacy. A couple of them are: read aloud, read rhythms, visual connections, problem solving, using sans serif fonts and rewarding. We processed these tools in HEMA’s chocolate letters, which are the most common threats and gifts sold around the famous Dutch holiday Sint Nicolas. We help preventing kids from low literacy, and they probably won’t even mind it.
in-store display concept